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Cambridge Judge Business School


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November 21st to November 23rd

Startup Weekend Cambridge is working on the Fi-Ware generic enablers and on on XIFI 

xifi fi



Nov 22
  • Registration Starts
  • Dinner & Networking
  • Welcome & Speakers
  • Pitches Start
  • Attendees vote for the top ideas
  • Teams start forming and discussing ideas
  • Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow


Nov 23
  • Arrive, simple breakfast & coffee
  • Lecture on the Business Model Canvas by Simon Stockley
  • Work on your business
  • Lunch
  • Coaches help teams one-on-one. They are here to help!
  • Dinner
  • Mid weekend check-in, status reports, call for help
  • Finished for the day. You may stay and work as late as the venue will allow


Nov 24
  • Arrive, simple breakfast & coffee
  • Presentation Skills Lecture by Simon Stockley
  • Start working on your idea
  • Coaches available till 3 pm.
  • Lunch
  • Gut check. Start prepping for presentations
  • Presentation by - last year's winners
  • Judging & awards
  • Dinner, networking and beer
Platinum Sponsors

Simon Stockley

Teaching Fellow in Entrepreneurship at Cambridge Judge Business School and Deputy Director of Accelerate Cambridge   |   LinkedIn

Simon is a Teaching Fellow in Entrepreneurship at Cambridge Judge Business School and Deputy Director of Accelerate Cambridge, the School’s new enterprise accelerator. Prior to his recent appointment at Cambridge, Simon spent 10 years at Imperial College Business School as director of the full-time MBA programme and a principal teaching fellow. His MBA course in entrepreneurship was ranked 3rd in the world by the Financial Times. Outside work, Simon is a social entrepreneur and an advocate for trafficked women in which capacity he has advised Parliament. He holds several non-executive directorships and has advised well over 100 technology start-ups.

Gold Sponsors

Andrey Kessel

Entrepreneur and investor in high-tech start-ups   |   LinkedIn

nvestor and entrepreneur with 20 years of experience of high-tech investing and operational work with high profile technology start-ups.

Currently investing from a brand new venture fund as well as personally. I am working with/Board member/investor/shareholder/advisor of multiple early stage companies, venture funds, programmes or interesting venture opportunities. Experience includes 15 Board roles, involvement with about 100 companies (close work with 30+), 50+ financing transactions, 3 IPOs/listings, multiple completed M&A deals/exits (both private and public), involvement with 10 venture funds of various sizes and focus and a blue chip venture capital firm. Co-founded several startups. Rounded operational experience covering most aspects of establishing and running a business, business development, managing offices, teams or projects.

Jonathan Barker

Director of Marshall of Cambridge (Holdings) Limited.

After leaving Heriot-Watt University in November 1972 with a Science Degree, Jonathan Barker obtained a Post Graduate Diploma in Commerce from Birmingham University in 1973 before joining Lloyds Bank in October 1973. Soon after qualifying as a Member of the Institute of Bankers in December 1974, he left the bank and joined the Marshall Group on 5th January 1976 in the Company Secretarial Department. He became a member of the Institute of Chartered Secretaries and Administrators in October 1978.

He was appointed Company Secretary of Marshall (Cambridge) Limited (now Marshall Motor Group Ltd) on 24th April 1984. From 1993 to 2012 he was Company Secretary of the Marshall Group of Companies.
On 18th June 1996 he was appointed Managing Director of Marshall of Cambridge (Airport Properties) Limited and MGPH Limited.
On 27th March 2012 he was appointed a Director of Marshall of Cambridge (Holdings) Limited.

Jonathan is Treasurer of the Cambridge Blue Plaque Association.

Professor Christoph Loch

Dean of Cambridge Judge Business School

Christoph H Loch is Professor of Management Studies at and serves as the Director of Cambridge Judge Business School,
UK. His research revolves around the management of innovation processes, and project management more broadly. In particular, he
has examined innovation strategy, projects under high uncertainty, the emotional aspects of motivating professional project workers,
and project supervision and governance.
Christoph Loch was Chaired Professor of Technology and Operations Management at INSEAD 1994-2011, where he also
served as Dean of the PhD program 2006-2009 and as the director of the INSEAD Israel Research Center 2008-2011. Between 2001
and 2011, he served as department editor and Associate Editor of Management Science, Manufacturing & Service Operations
Management and Production and Operations Management, and on the editorial boards of the Journal of Engineering and Technology
Management and Research Technology Management. He has written 60 articles in the leading journals in technology and operations
management, and he has co-authored four books. He serves on the supervisory board of an educational software start-up company.
Professor Loch holds a PhD from the Graduate School of Business at Stanford University, an MBA from the University of
Tennessee in Knoxville, and a Diplom-Wirtschaftsingenieur degree from the Darmstadt Institute of Technology in Germany

Peter Cowley

Angel investor/mentor/chair/director/trustee   |   LinkedIn

Peter Cowley has a Cambridge University degree in Engineering and Computing Science, lived in Bavaria for five years and owns technology and construction businesses. He returned to Cambridge nine years ago. In total he has founded twelve businesses, since the first in 1981 in Bavaria.

Peter has personally been investing in high growth start-ups for many years and is a board member of the Cambridge Angels. He is the Investment Director at Martlet - the Corporate Angel division of Marshall of Cambridge (a £1.2bn sales, 4400 person engineering company). He has run the Computing Laboratory Ring mentoring scheme for eight years and is chair of the ideaSpace supporter group.

Peter has nearly 30 angel investments in the biotech, medtech, ICT, web, fire safety, electronics, mobile data, aerospace, printing and instrumentation sectors. He is a non-exec director or board observer of seven of these.

Over the last 12 years, he is and has been treasurer and chair of several charities in the advice, healthcare and education sectors.

He has also undertaken several property development and construction projects.

Peter was considered one of the 10 Business Angels all entrepreneurs should know, by AngelNews as well as one of the 21 Business Angels you need to know about, by iBusinessAngel. He is one of the top 100 Global Corporate Venturers.

Further information and full portfolio plus investment criteria at,

Specialities: Angel investment, charity governance, mentoring, software and electronics technology, property/construction.

Silver Sponsors

Hanadi Jabado

Director of Accelerate Cambridge   |   LinkedIn

Hanadi is passionate about entrepreneurship and innovation. She has founded and built businesses in several industries, including education, online retail and property, and has used her multicultural background and experience with new technologies to cofound Ecamb, a business accelerator aiming at helping entrepreneurs to succeed globally. Hanadi has driven the creation of Accelerate Cambridge, the new accelerator at the Cambridge Judge Business School, and is currently its director.

Hanadi has been closely involved with over 100 start-ups over the globe and across industries over the last three years.

Simon Stockley

Teaching Fellow in Entrepreneurship at Cambridge Judge Business School and Deputy Director of Accelerate Cambridge   |   LinkedIn

Simon is a Teaching Fellow in Entrepreneurship at Cambridge Judge Business School and Deputy Director of Accelerate Cambridge, the School’s new enterprise accelerator. Prior to his recent appointment at Cambridge, Simon spent 10 years at Imperial College Business School as director of the full-time MBA programme and a principal teaching fellow. His MBA course in entrepreneurship was ranked 3rd in the world by the Financial Times. Outside work, Simon is a social entrepreneur and an advocate for trafficked women in which capacity he has advised Parliament. He holds several non-executive directorships and has advised well over 100 technology start-ups.

Paul Walsh

CEO Cognidox Limited   |   LinkedInGoogle+

BioWith over 21 years experience in Software and Telecoms, Paul has worked for Equipment Makers (Nortel), Network Operators (Ionica) and Semiconductor companies (Virata, Conexant). He has managed many software development projects ranging from back-office UNIX systems to deeply embedded real-time code for communications protocols and drivers. Originally qualified with a PhD in Cognitive Psychology, he has also been involved with User Interface design projects.

He became involved in startups when he joined a pre-IPO Virata in 1999 and helped it win success as VP of Software responsible for the Integrated Software on Silicon (ISOS) product. After a number of interesting years involving mergers and acquisitions, he negotiated an intellectual property transfer agreement with Conexant.

In 2005 he co-founded Vidanti with some of his former team to develop an innovative software and hardware platform for High-Definition IPTV. He led Vidanti in fund-raising and commercial strategy as its CEO.

In 2008 he started Cognidox ( to commercialise enterprise document control software that helps high-tech companies take control of design document collaboration and the transfer of knowledge to customers. Cognidox now includes leading UK and Irish semiconductor and software companies amongst its users.

Based in Cambridge, he continues to be involved with the emerging startup company scene and is a keen participant in several social networking groups around that purpose.

Specialties:Enterprise 2.0, IPTV, Video streaming, Comms software / hardware, Broadband access, Software engineering, User Interaction Design

Shiri Zilberman

Technical Marketing and Customer Interface at Broadcom   |   LinkedIn

Shiri Zilberman’s current position focuses on business development and marketing for Broadcom Corporation. Shiri is an engineer with more than 15 years technical experience in both Software (real-time and embedded systems) and chip design. Shiri’s previous positions include over 7 years of project management experience and over 6 years of people management experience. Shiri’s career has spanned over 6 companies, including large companies such as Intel and Motorola, and startups such as Airvana and Icera. Shiri co-founded Grey Dog Tea in 2012, and a non-for-profit social enterprise in 2013. Shiri graduated from the Executive MBA at Judge business school in 2013.

Antonio Filippi

Finance Director and Financial Management Consultant   |   LinkedIn

Antonio Filippi is a Finance Director/CFO for entrepreneurial SMEs, supporting their growth potential through strategic business planning, analysis, commercial insight, M&A and access to funding. Antonio has a strong background in financial management and strategy as Finance Director for European and American companies operating in services, software and cloud computing. He now works as a shared-time FD and is currently CFO at Icon Technologies, an engineering software multinational SME. He also runs his own start-up: DIME, an information service tracking Venture Capital investment in Europe. In his early career he trained in multinational consumer-goods companies and holds a Ph.D. from Imperial College. He is a qualified Chartered Management Accountant and is currently President for Central London at the Chartered Institute of Management Accountants.

Natacha Wilson

Research Associate and Project Leader, University of Cambridge   |   LinkedIn

With over 15 years’ experience in strategic marketing and stakeholder engagement strategies across Europe and international markets, Natacha understands the importance of identifying and meeting stakeholders’ needs.
Natacha studied Economics and Marketing in Paris where she also started her career in media planning in an advertising agency located on the Champs Elysees. She then worked on a large market research project for Yoplait, gaining customers’ feedback on a new yogurt. Her career plans took her to Cambridge where she designed and delivered numerous international marketing plans and campaigns for start-ups and SMEs (B2B and not-for-profit), primarily in the software/high-tech sectors. She widened her experience by working for a marketing agency whose client base included high value brands.

7 years ago Natacha moved to the Higher Education sector and worked as a senior marketing professional for Cambridge University Judge Business School on the MBA programme, the MPhil in Management and the Business School positioning review. For the last 3 years, Natacha has been working on a University-wide evaluation project to help measure the impact and value of development programmes aimed at PhD students and researchers.
Natacha is a fellow and a tutor at Cambridge Marketing College, an Examiner for the Chartered Institute of Marketing and an advisory board member for E-luminate Festivals. Natacha is also an accredited trainer for De Bono 6 Thinking Hats.

Charles Payne

Business Aspirations   |   LinkedInGoogle+

An experienced senior executive with a strong background in business strategy.

Patricia De Middel

Head of Belux CT/ F&O and OTC Clearing Sales   |   LinkedInGoogle+

An articulate, target driven, highly motivated professional with transferable skills gained within the banking and commercial business sectors. Extensive experience in building new networks and both enhancing and exploiting existing business potential across a variety of asset classes and geographical regions. Strong footprint in the fund industry,

Private banks and UK Asset managers. Customer and result focused, collaborative, positive and helpful.

Andrew Hatcher

Managing Direct - The Applied KNowledge Network Limited   |   LinkedIn

Two sides to my life – one working for Reuters the information company in Europe and the US in everything from journalism. sales and marketing and venture investing, the other in the UK as a business creator starting with Investing for Good (2003), Greenfield Ventures (2004), Working Knowledge (2007), Applied Knowledge Network (2010) and now The MAPP. Educated firstly as an engineer and then in business, I am a Chartered Marketer and a non-exec at Interstate Creative. Three books – ‘Inventuring’ (2003), ‘Marketing Strategy’ (2009) and ‘Services Marketing’ (2013). Married, 3 children. Curious about almost everything especially intersection of technology, design and information.

James Barton

F&O Technologist, JP Morgan Chase   |   LinkedIn

I have a broad academic background, and ten years of technology experience across multiple industries and roles. I'm interested in how different businesses can get the most value out of the software they create or buy. Since graduating from the Cambridge MBA in 2010, I've worked in two startups, where I have focussed on the technology and finance aspects of the new ventures.

If you don't know where to start with technology plans, I can help you figure out what you need, and help you to talk to other technologists you may need to deal with.

Kaye Coleman-Rooney

Creative Director, Doing Words UK

A creative strategic thinker, Kaye offers expertise gained over thirty years of business, media and communications experience in the UK, Middle East and South East Asia.
Moving into business after a successful career as a Senior Producer with the BBC, she’s built message strategy and coached communications teams at giant utilities, medium sized companies and micro-start-ups. Kaye owns Cambridge-based communications agency Doing Words, where she specialises in opening eyes, doors, hearts and minds for all types of businesses and organisations.

William Hunman

Director, Capro Ltd

William has 15 years of operations and project management experience in the extractive industries, the majority of which has been gained while working for Shell. His extensive international experience has been gained from working in some of the most demanding environments on six different continents.

After Shell he spent 3 years starting and running mining explorations companies in a number of African countries and performing business development for an African focused investment fund.

Most recently William has co-founded Capro Ltd a Corporate Advisory company specialising in African investment across a wide spectrum of sectors. Capro Ltd also provides operational and financial management for ventures wishing to provide accelerated shareholder value.

William has a BEng from Northumbria University and an Executive MBA from Cambridge Judge Business School.

John Wingfield-Hill

Consultant, PA Consulting Group   |   LinkedIn

John is a management consultant at PA Consulting Group. He joined PA after eight years working in strategic/transformation roles in the NHS and studying for an MBA at Cambridge Judge Business School. John is particularly interested in innovation and facilitating the sharing of knowledge and best practices between sectors and industries. During his MBA studies, he developed an interest in innovation and entrepreneurship, and tutored on the University of Cambridge ETECH (emerging technologies) undergraduate course in 2012/13. John contributes to PA’s ‘Future of Healthcare’ campaign and maintains a focus on healthcare innovation.

Stewart McTavish

ideaSpace Director at University of Cambridge

University of Cambridge's ideaSpace.

Opened July 2010, ideaSpace at the Hauser Forum in Cambridge supports over 100 innovators and entrepreneurs as they startup.

Specialties:startups, entrepreneurship, innovation, spinouts

Mark Goodson

Director at Mark Goodson Associates Ltd   |   LinkedIn

Mark co-founded award-winning, VC-funded ($3M) startup, Vulcan Machines, founded CamJelly and works with a number of leading Cambridge technology startups. His particular area of expertise is in business development and sales. He has a post graduate certificate in Coaching and Mentoring Practice from Oxford Brookes University and is a member of the European Mentoring and Coaching Council. He has mentored startups at BeginSpace, ideaSpace, Future Business and for BusinessLink.

Isabelle Beaumont

Owner workplace futures

Specialties: The future of work. Estate and workplace strategy. Business transformation. Programme and project management.

Expertise includes: internal client support, identifying cost savings and workplace optimisation. Prolific ideas generation, problem solving and implementation, Shaping and implementing innovative strategic change.

A scarce resource with breadth and depth of sector expertise and a genuine interdisciplinary approach to people, the built environment, ICT and other active creative and supporting enablers.

Works with public sector, charities and innovative entrepreneurial start ups.

Workshop by
Hanadi Jabado
Simon Stockley
Kata Fulop
Vidar Andersen
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